When it comes to sales, the layout of a store is crucial. Customers are likely to become overwhelmed and leave if a store is cluttered and disorganised. A well-designed layout, on the other hand, can entice customers to stay longer and buy more. To increase the likelihood of making a sale, retailers need to pay attention to the layout of their shop fit out.
Here’s why the layout of a store affects sales and how a shop fit out can help increase them.
A sense of organisation
Customers are more likely to buy from a store that looks organised with a clear layout. This is because customers feel more comfortable and can navigate the store easily. If they can’t find what they’re looking for, they are likely to become frustrated and leave without making a purchase.
Product visibility
The layout of a store influences which products customers see. Customers may be unaware that the store sells items if they are hidden away on shelves or in drawers. On the other hand, customers are more likely to notice and consider purchasing products that are prominently displayed. A shop fit out can help increase sales by optimising a store’s layout for customer comfort and product visibility. Retailers can maximise customer satisfaction and sales by working collaboratively with a professional commercial fit out to create an effective store layout.
Clutter-free
Customers are put off by a cluttered store. It can make it difficult for them to find what they’re looking for and make the shopping experience less enjoyable overall. To avoid this, retailers should keep their store clutter-free. This includes both physical clutter (excess stock) and visual clutter (excess signs), both of which can be equally distracting to customers.
Modern and stylish
Another major turnoff for customers is an outdated or disorganised store. In today’s competitive retail landscape, having a modern and stylish look that reflects the latest trends is more important than ever. This not only makes the store more appealing to customers, but it also contributes to the brand’s positive image.
Well-lit
Poor lighting can make a store feel unwelcoming, if not dangerous. To avoid this, retailers must ensure that their store is well-lit from the inside and outside. This will not only make the store more appealing to customers, but it will also make it easier for them to see products and navigate the store.
Attractive displays
Creating appealing displays is an important part of making a store more inviting. This includes using high-quality products that are well-made and visually appealing, as well as arranging them in a pleasing manner. This can be accomplished by employing a variety of heights, textures and colours to create interest and draw the customer’s attention to specific products.
Commercial fit out companies have experience with retail design and interior fit out and can advise on how to create an appealing and inviting space. Australasian Retail Projects are commercial fit out experts who have completed projects for a variety of clients across Australia. Contact Australasian Retail Projects today if you want to create an inviting retail space. We’d be delighted to discuss your requirements and provide a quote.