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Crema Espresso

Crema Espresso's first foray into the Sydney retail market and the client's brief was to design it with a strong presence

Crema Espresso’s first foray into the Sydney retail market and the client’s brief was to design it with a strong presence. The tenancy is near the centre of the stage, so the prominent location demanded that this be a landmark store. Crema’s strong branding, which is light, fresh, and punchy, as well as the cafe’s strong use of timbers, such as printing graphics on timber panels, softened the look and feel of the cafe, allowing it to stand out while also fitting in with the surrounding mall scape.

Crema Espresso succeeds in creating that WOW Factor, which will no doubt advertise their presence and attract Sydneysiders out for a great coffee and light meal in a cafe with great ambience, as well as potential franchisees looking to join this successful brand in Sydney. Even during peak hours, the forest of sculptural red ceiling features ensures that Crema is difficult to overlook, providing an element visible above the heads of customers.

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